ABC News

Hey everybody!!

In Fashion in the Media class the other night Lauren Glassberg, a T.V. Journalist spoke to us about her day to day work schedule, and how she has become the successful T.V. Journalist she is today. She is a graduate from Northwestern University. She was also born and raised in NYC the upper eastside. She has currently been on T.V. for 17 years. First she told us about how when she started looking for a job she drove around the country calling people to try to get an interview. She finally ended up in Akron Ohio as a news reporter. She mentioned she only was getting paid $5.50 an hour. This was probably minimum wage then, but her work hours were 2:30 am. This was when she was reporting on crimes, meetings at city hall, and parades. Then she changed T.V. stations to Little Rock, and then on to Minneapolis. Now she is at WABC TV in NYC. When she started at this station she was back to her 2:30 am time slot. But soon she was moved to a 9-7 job. This was when she was reporting on Crimes, Fires, and Politics. After the tragedy of September 11^th she decided she wanted to change what she was reporting on. She said she didn’t want to report sad stories. So no she is the Feature Reporter. She wanted more of a balance, she reports on food, art, theater, fashion, and profiles on people. She will sometimes anchor a bit. Although her feature segments are only 1 minute and 30 seconds long, it takes her hours to have a completed project.  She mentioned she has a different editor and different photographer to work with everyday. She gets stories from publicist but she deletes it right away if there is a spelling mistake. Most of the time she gets story ideas from bloggers and looking through print magazine. She produces all of her own pieces all by herself; she does get help from an editor at the end of the day. Three pieces she showed us were the 1. H&M version of Jimmy Choo’s which took 1.5 hours to shoot it. 2. Fashion week at Lincoln Center which took about 4 hours to shoot it.  3. Fashions Night Out interviewing Oscar De La Renta, which took 6-7 hours to shoot. She said she has to keep her pieces very focused and geared toward her viewer; meaning the age of the viewer, where the viewer is located and what the viewer is interested in. She is a very successful working woman, which made her inspiring to hear from. She also gave good advice to everyone about getting a job in the industry.   ( Image taken from ABC news; Lauren Glassberg)




<3 Christine